Why your ICP doc is already stale

Every B2B SaaS team writes an ICP doc. Almost none of them update it.

The doc gets written during a kickoff workshop, lives in Notion, and goes stale within a quarter. Closed-won and closed-lost feedback never makes it back to targeting. New reps learn the ICP by osmosis instead of by spec.

SmartICP builds the ICP from your CRM signal and refines it automatically — every closed deal sharpens the next quarter.